Cursos de negocios y gestión

This course focuses on building safe, inclusive and well-governed online communities through effective moderation, conflict resolution, and crisis management. The course covers how to create clear community guidelines, moderate discussions with confidence, and respond thoughtfully to challenging situations. You’ll learn how to balance enforcement with a positive member experience, address misinformation responsibly,…

This five-course program is designed for anyone looking to build their in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. The program is geared toward learners with experience with basic data analytics skills. Developed by marketing analytics experts at Aptly and Meta, and designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and…

This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results. By the end of this course you will be able to: • Create an ad in Meta Ads Manager • Evaluate campaign results • Conduct an A/B Test to compare ad campaigns and see which…

This course introduces the foundations of community engagement and content strategy. You’ll learn how to build engaging online communities, create content that drives participation, and align community initiatives with broader business objectives. Through practical examples and guided activities, you’ll explore the role of a community manager, the key elements of successful online communities, and how various…

The metaverse isn’t just for gamers or developers, it will be for everyone. In this course from the experts at Meta, you’ll learn what the metaverse is, what it means for our world today and into the future, and the opportunities it presents for both professionals and businesses. Understand the metaverse fundamentals Experts will guide you through a broad range of topics spanning the metaverse ecosystem, from…

In this short course, you learn what generative AI is and how it functions. You also discover how GenAI can be applied in different business scenarios as well as navigating the concerns around its usage. Then you explore how to incorporate GenAI into your data analytics efforts to streamline processes and improve data quality.

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll…

Streamline HR operations in this practical course designed for HR professionals who communicate policies and manage workflows. Through hands-on activities using Microsoft 365 tools, you'll learn to craft policy communications that drive compliance, automate document handling with Power Automate, and solve recurring process problems at their root cause. This course is perfect for HR managers and coordinators who want…

Data is everywhere, but turning it into insight requires more than technical skills. You'll learn about bias and its appearance in data, sharpen your analytical thinking skills, and understand how data ecosystems operate. You’ll learn to question assumptions, interpret findings by combining data and business knowledge, and understand why data-informed decisions empower businesses. By the end of this course, you will…

In this intermediate-level specialization, you will transform data into compelling visuals and strategic recommendations. You'll create interactive variance visualizations in Power BI and craft executive reports using AI-assisted tools. You'll learn to present financial insights through visually compelling dashboards and polished professional reports that drive executive decision-making. This course is for financial…

The global recommendation engine market is predicted to grow 37% annually through 2030 (Straits Times). The expertise to predict user preferences and drive engagement using AI recommendation system skills has become an essential business need and a highly sought-after skill using vector databases. In this IBM mini-course, you’ll create two shareable projects that demonstrate your proficiency and readiness to develop…

This is a self-paced lab that takes place in the Google Cloud console. Most businesses go through different phases of project development and production cycles. Effective maintainance of these projects require systems and processes to manage versions and environments. Dialogflow provides tools within the UI for managing multiple versions and loading specific versions to dedicated environments, which allows usage for…

Scaling deep learning in production requires more than working code; it requires systematic tuning, efficient pipelines, and the ability to diagnose failures before deployment. This course builds operational skills to manage deep learning workflows at enterprise scale on Azure ML. You'll implement LoRA and QLoRA fine-tuning for large language models using Hugging Face PEFT, comparing memory use, training throughput,…

According to internetlivestats.com, there are over 1.58 billion websites of which 200 million are active websites. This number is constantly growing with most businesses leaning towards building their own websites or enhancing them. This requires skilled web developers to get the job done. A key objective of this capstone project is to help you get all your design and coding skills together to implement a responsive…

In this advanced-level course, you will learn to design robust Identity and Access Management (IAM) architectures that support the modern enterprise. You'll move beyond traditional models to implement Zero Trust principles, ensuring rigorous verification for every access request. You'll define and deploy advanced RBAC and ABAC models to enforce least privilege, architect secure passwordless MFA solutions using FIDO2…

Spreadsheet tools like Excel are an essential tool for working with data - whether for data analytics, business, marketing, or research. This course is designed to give you a basic working knowledge of Excel and how to use it for analyzing data. This course is suitable for those who are interested in pursuing a career in data analysis or data science, as well as anyone looking to use Excel for data analysis in their…

This course is designed to elevate skilled developers into multi-agent system architects. You'll learn to design and implement collaborative AI systems. The course focuses on building scalable, production-ready systems, ensuring responsible AI, and applying enterprise security and integration patterns. You'll complete a project where specialized agents work together to solve a complex business problem. By the end of…

Dies ist der zweite Kurs des Google Project Management Certificate-Programms. In diesem Kurs erfahren Sie, wie Sie ein Projekt in der ersten Phase des Projektlebenszyklus auf Erfolgskurs bringen: der Projektinitiierungsphase. Bei der Untersuchung der Hauptkomponenten dieser Phase lernen Sie, wie Sie Projektziele, Liefergegenstände, Umfang und Erfolgskriterien definieren und verwalten. Sie erfahren, wie Sie Tools und…

Boards increasingly demand proof that AI is working, yet few organizations can measure it well. This IBM course teaches you to define, measure, and communicate the business value of AI. Decide which initiatives deserve to scale. Apply financial and operational ROI models built for AI. Distinguish hard ROI, soft ROI, and strategic option value, including the emerging idea of "return on autonomy." Design a measurement…

Managers build leadership credibility primarily through communication and interpersonal interaction. Teams rely on managers to provide clear expectations, guide discussions, offer constructive feedback, and handle workplace challenges with professionalism. This course introduces the communication and coaching practices that support effective team leadership. Learners examine how managers conduct structured meetings,…

Engagement & Feedback Optimization equips managers, HR business partners, and people operations professionals with the tools to monitor, analyze, and improve team health using data. You'll analyze Microsoft Viva Insights engagement dashboards to identify burnout drivers—after-hours work spikes, meeting overload, declining 1-on-1 frequency—and create structured action plans with measurable targets and quarterly pulse…

This is the first course of a six part specialization. You are STRONGLY encouraged to complete these courses in order as they are not individual independent courses, but part of a workflow where each course builds on the previous ones. This first course in the IBM AI Enterprise Workflow Certification specialization introduces you to the scope of the specialization and prerequisites. Specifically, the courses in this…

This course takes a deeper dive into concepts introduced in the first course, with an emphasis on recognizing the focus of the CISSP eight security domains, steps of risk management, security frameworks and controls (e.g., NIST, CIA triad, OWASP), as well as common security threats, risks, and vulnerabilities. Additionally, learners are provided with an opportunity to explore and analyze SIEM data, use a playbook to…

Gain expertise in using vector databases and improve your data retrieval skills in this hands-on course! During the course, you’ll explore the fundamental principles of similarity search and vector databases, learn how they differ from traditional databases, and discover their importance in recommendation systems and Retrieval-Augmented Generation (RAG) applications. You’ll also dive into key concepts such as vector…

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing…

Description: This course focuses on managing and executing Python projects effectively in a collaborative environment. You'll learn project management principles, DevOps practices, Agile methodologies, client communication, and career-building strategies. Benefits: Gain a comprehensive understanding of project management, DevOps, and Agile methodologies, preparing you to lead and contribute effectively to real-world…

This course will teach you the Microsoft Power Platform to create applications that can solve real-world business problems. Starting with Power Apps, you'll learn to build simple canvas applications with user-friendly interface and customization options even if you don’t have a programming background. As the course progresses, you'll explore model-driven apps, where you can enhance and streamline the app development…

Two courses down, three to go – you’re well on your way! This is the third course of the Google Cloud Cybersecurity Certificate. You’ll delve into the key aspects of identity management and access control in cloud computing, including security principles like least-privilege and separation-of-duties, and the crucial elements of AAA: authentication, authorization, and auditing. AAAnd…let’s go to it! ← See what we did…

The Strategic Workforce Planning planning specialization equips learners to build data-driven workforce plans, predictive talent models, and strategic business cases using Power BI, Excel with Copilot, and Microsoft Viva. This program bridges traditional HR expertise with cutting-edge analytical capabilities, transforming professionals from administrative reporters into strategic partners. Designed for HRBPs, people…

This learning path is designed for security professionals and cloud architects aiming to master the Google Cloud security ecosystem. Learners will progress from foundational AI security frameworks (SAIF) and autonomic security operations to the management of vulnerabilities and risks, focusing on high-impact security operations use cases within Security Command Center. The path concludes with a deep dive into Google…

This learning path is designed for data scientists and ML engineers looking to bridge the gap between machine learning prototypes and production-ready systems on Google Cloud. Learners will explore the full MLOps lifecycle, including feature management with Vertex AI Feature Store, robust model evaluation for predictive and generative AI, and the orchestration of automated workflows. The path concludes with advanced…

This three-course specialization introduces learners to Apigee, Google Cloud's full-lifecycle API management platform. Using a combination of presentations, hands-on labs, and supplemental materials, you will explore the full API lifecycle, and learn how to design, secure, and publish APIs using the Apigee API Platform. You will use labs to build APIs that solve real-world scenarios. Note: We strongly recommend that…

The job market for business intelligence (BI) analysts is expected to grow by23 percent from 2021 to 2031 (US Bureau of Labor Statistics). This IBM specialization gives you sought-after skills employers look for when recruiting for a BI analyst. BI analysts gather, clean, and analyze key business data to find patterns and insights that aid business decision-making. During this specialization, you’ll learn the basics…

The Microsoft Office 365 and Power Platform program offers comprehensive training in essential Microsoft applications to enhance your productivity and efficiency in any professional setting. This program focuses on 4 key areas, each designed to equip you with practical skills to excel in your work environment. You will begin by mastering Microsoft Word, learning both the fundamentals and advanced features to produce…

Program managers can earn up to $245,870 p.a. (Glassdoor). Ideal for project managers, product managers, product owners, and scrum masters, this course introduces the program manager role. You'll explore the program lifecycle, PMOs, stakeholder management with RACI charts, PMI-PgMP and other certifications, and career paths. Videos and hands-on labs build your skills, and a final project has you analyze job postings…

This course is for professionals new to Microsoft 365 Copilot who want to build confidence using AI for communication and collaboration. No prior experience is needed, but you’ll need access to Microsoft 365 with Copilot enabled. A free 30-day trial is available via the course link. You’ll learn how to use Copilot in Outlook and Teams to enhance communication and collaboration. This includes techniques for managing…