Cursos de marketing digital

Formación oficial sobre Google Ads, Analytics, Marketing Platform y otras herramientas de Google.

Formación oficial de Google Ads sobre campañas, medición y optimización.

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll…

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing…

Este es el sexto de los siete cursos del Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico, y te brindará habilidades para entender cómo las empresas y las personas venden productos a través de Internet, incluso con plataformas populares como Shopify. Conocerás cómo es el proceso para armar una tienda simulada de comercio electrónico. Aprenderás a crear una tienda en Shopify, a agregar la…

Este é o primeiro dos sete cursos do Certificado de Marketing Digital e E-commerce do Google, fornecerá a você as habilidades necessárias para se candidatar a vagas de iniciante nessas áreas de atuação. As pessoas que trabalham com marketing digital e e-commerce ajudam suas empresas a atrair novos clientes, engajá-los por meio de vários canais digitais e impulsionar operações, como compras e fidelidade do cliente.…

According to Gartner, digital channels now represent nearly 80% of marketing budgets, creating high demand for skilled digital marketers and growth hackers. Whether you’re pursuing a marketing career or are a small business owner, startup founder, or freelancer, this course provides the essentials to launch your digital marketing journey. You’ll explore core elements of digital strategy—target audiences, channels,…

Faça a venda: crie, lance e gerencie lojas de e-commerce é o sexto dos sete cursos do Certificado de Marketing Digital e E-commerce do Google. Este curso explora a forma como empresas e indivíduos vendem seus produtos on-line, incluindo o uso de plataformas populares como a Shopify. Você participará do processo de criação de uma loja de e-commerce por meio de uma simulação. Para fazer isso, você criará uma loja da…

Digital marketing is the key to attracting new customers and building long-term brand loyalty in today’s online economy. This Specialization from Google is designed for beginners who want to develop job-ready skills in customer engagement, social media, e-commerce, and relationship management. You’ll explore the full customer journey—from awareness and consideration to conversion and retention. You’ll learn how to…

Get ready to demonstrate your digital marketing and growth hacking skills in this hands-on, real-world style capstone project. In this capstone, you’ll apply your skills to design and execute a complete digital marketing campaign for a hypothetical brand—combining strategy, creativity, and analytics. You’ll start by crafting a campaign strategy and defining your target audience, then create an SEO-driven content…

Statista estimates that the generative AI (gen AI) market in marketing is projected to reach $22 billion in the next few years. Digital marketing professionals with the skills to use gen AI are in high demand! This specialization equips marketing professionals, managers, freelance writers, bloggers, and startup/small business owners with the skills to harness gen AI effectively—in just a few weeks! During the…

“De me gusta a leads: interactúa con las y los clientes en línea” es el tercero de siete cursos del Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico. Este curso te ayudará a desarrollar estrategias de marketing en redes sociales. Las redes sociales son un canal clave de marketing digital para muchas empresas, debido a la gran cantidad de personas que las utilizan para socializar,…

“Creatividad en la bandeja de entrada: marketing por correo electrónico” es el cuarto de los siete cursos del Certificado de Carrera de Google en Marketing Digital y Comercio Electrónico. Aprenderás a ejecutar campañas de marketing por correo electrónico de forma exitosa. El e-mail es uno de los canales más utilizados como parte de las estrategias de marketing digital. El correo electrónico es una vía para…

Esta especialidad está enfocada a: Marketing Managers, Social Media Managers, SEO Managers. Entender la importancia que tienen las métricas en Marketing, haciendo un enlace entre lo tradicional y lo digital, con la intención de proporcionar las habilidades para desarrollar y editar sitios web para hacerlos más atractivos para los motores de búsqueda, mejorando el rango de los sitios web en los resultados y listados…

Este programa está dirigido a emprendedores, gerentes de marca y ejecutivos de negocio que buscan desarrollar una estrategia de marketing digital. En los tres cursos de la especialización se revisará como implementar una estrategia digital, desde conocer el segmento al que está dirigido el negocio, la planeación de la estrategia, así como su medición y retorno a la inversión. Además, se revisará más acerca de la…

El marketing digital es la columna vertebral que utiliza plataformas y tecnologías digitales en una empresa, como cualquier tipo de dispositivo, para mantenerse conectado con los usuarios. Una vez que los usuarios son parte de este ecosistema, las empresas convierten estos datos aleatorios en algoritmos precisos para mejorar la efectividad de cualquier campaña de marketing.

Aprende todo lo que necesitas saber para que tu marca o empresa se posicione en el mercado, obtenga nuevos clientes, aumente sus ventas y rentabilice al máximo la inversión de publicidad en redes sociales. Conviértete en un buen community manager con herramientas gratuitas y aprende a crear un plan de social media y gestión de contenidos para tu comunidad.

Digital Marketing is the backbone element which uses platforms and digital technologies, such as any kind of device to maintain connected to the users. Once the users are part of this ecosystem, the companies convert this random data in accurate algorithms to improve the effectiveness of any marketing campaign.

Aprende todo lo que necesitas saber para que tu marca o empresa se posicione en el mercado, obtenga nuevos clientes, aumente sus ventas y rentabilice al máximo la inversión en marketing digital.

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. More than 3.6 billion people globally are using social media in 2021 so social is certainly popular. But with advertising spend on social expected to surpass $100 billion in 2021, clearly social media…

In the fast-paced world of digital marketing, every click, scroll, and action is a weapon — and data is your secret advantage. With this Google Tag Manager Course, you will be a pro at the science of accurate tracking and marketing analytics. It’s built for ambitious marketers, data nerds, and business owners looking to become marketers who get results. You’ll learn how to install and configure GTM on any platform —…

Master content marketing strategies, CMS tools, audience engagement techniques, and digital marketing technologies to create impactful content campaigns and improve marketing performance. Learn how businesses use structured content strategies and modern marketing tools to attract audiences, build trust, and strengthen brand visibility. This course provides a practical introduction to Content Management Systems (CMS)…

Social media marketing today requires more than publishing content, it requires a coordinated approach to brand strategy, audience engagement, paid advertising, analytics, and AI-powered workflows. In this social media marketing course, you'll build practical skills for planning and executing social media marketing across Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, Snap, Quora, Reddit, and ShareChat. You'll…

This Google Ads Mastery: Search to Performance Max course is a complete PPC course for performance marketers who want to run profitable paid search campaigns. You will learn how the ad auction, Ad Rank, and Quality Score determine which search ads win, how to structure accounts and campaigns, and how to conduct keyword research in Google Ads Manager using Keyword Planner with the appropriate match types and negative…

Build a practical, business-focused approach to search engine optimization through a real-world case study of a European multinational company. You’ll begin by defining SEO fundamentals and examining how SEO complements digital marketing. You’ll then analyze the company’s background, vision, mission, recognition, milestones, and key observations to establish meaningful SEO objectives. As you progress, you’ll develop…

Master the world’s most powerful AI assistant with ChatGPT Fundamentals & Prompt Engineering — a future-ready course that takes you from beginner to expert with clarity, confidence, and creativity. Start by understanding how ChatGPT thinks: its interface, Plus features, tokens, and responsible use. Then move into advanced prompt engineering — from priming and modifiers to structured frameworks like Chain-of-Thought,…

¿Tenés un proyecto online o un ecommerce y no sabés cómo darle visibilidad para conseguir más ventas? Este curso de marketing digital te enseña a construir, paso a paso, una estrategia y un plan de marketing digital aplicado a tu propio proyecto, desde cero y sin experiencia previa. A lo largo de tres módulos vas a partir del diagnóstico de tu proyecto: definís tus objetivos y el público al que te dirigís para saber…

Ready to transform your digital marketing skills & unlock new growth opportunities with AI? Traditional marketing techniques are not effective anymore in today’s dynamic digital world. Instead, those who stay ahead of the curve are already leveraging AI-powered tools that help them create better content faster, optimize SEO, automate social media, and improve email marketing. This AI Digital Marketing specialization…

In this Specialization, you’ll learn how to use data, technology, and analytics to make stronger digital marketing decisions—from understanding modern marketing systems to running analyses that guide strategy. You’ll begin with an executive view of analytics: what analytics can do (predict, diagnose, prescribe), how analytics projects work in practice, and which technologies and roles support success across business…

Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. This Specialization explores the foundational areas of Digital Marketing Strategy required to become a skilled digital strategist in any industry and sector. By taking this Specialization with the Digital Marketing Institute, you will understand the forces driving and transforming businesses today and how an effective…

This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management,…

Jumpstart your social media marketing efforts with this course! Learn to identify your target audience, map their journey, and select the right platforms to engage them. Develop strategies for creating engaging content, growing your presence, and using analytics to optimize campaigns. By the end, you'll have the skills to set goals, align platforms, and drive results—perfect for beginners seeking practical, hands-on…

In today's digital landscape, the ability to craft engaging multimedia content is a key skill for any marketer. This course dives deep into advanced techniques that combine the power of blogs, images, video, and audio to effectively connect with and influence your target audience. It focuses on optimizing your digital presence to maximize reach, engagement, and overall impact. Throughout this course, you'll develop…

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. This course provides a comprehensive exploration of digital marketing channels, covering inbound and outbound strategies, social media and content marketing, ecommerce development, and best practices…

This comprehensive Mobile App Marketing and Monetization program will equip you with the skills needed to excel in app marketing and prepares you for entry-level digital marketing and e-commerce roles. You'll learn to optimize your app for success, driving downloads, engagement, and business growth. By the end of this course, you will be able to: - Master Mobile App Marketing Fundamentals: Understand the importance…

Master one of the most in-demand skills in digital marketing — using ChatGPT to plan, execute and optimise your SEO strategy from start to finish. By the end of this course, you will know how to conduct keyword and competitor research with ChatGPT, generate technical SEO elements including meta titles, sitemaps and schema markup, create and optimise content, and write personalised link-building outreach — all using…