Cursos de análisis de datos

Formación oficial sobre Google Ads, Analytics, Marketing Platform y otras herramientas de Google.

This five-course program is designed for anyone looking to build their in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. The program is geared toward learners with experience with basic data analytics skills. Developed by marketing analytics experts at Aptly and Meta, and designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and…

This course introduces you to how to use spreadsheets and SQL queries to analyze and extract data. You will learn how to practically apply the OSEMN data analysis framework and spreadsheet functions to clean data, calculate summary statistics, evaluate correlations, and more. You’ll also dive into common data visualization techniques and learn how to use dashboards to tell a story with your data. By the end of this…

This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results. By the end of this course you will be able to: • Create an ad in Meta Ads Manager • Evaluate campaign results • Conduct an A/B Test to compare ad campaigns and see which…

In this short course, you learn what generative AI is and how it functions. You also discover how GenAI can be applied in different business scenarios as well as navigating the concerns around its usage. Then you explore how to incorporate GenAI into your data analytics efforts to streamline processes and improve data quality.

Data is everywhere, but turning it into insight requires more than technical skills. You'll learn about bias and its appearance in data, sharpen your analytical thinking skills, and understand how data ecosystems operate. You’ll learn to question assumptions, interpret findings by combining data and business knowledge, and understand why data-informed decisions empower businesses. By the end of this course, you will…

Este es el primer curso del certificado de Google Data Analytics. En estos cursos obtendrás las habilidades que necesitas para aplicar a los trabajos de analista de datos de nivel introductorio. Organizaciones de todo tipo necesitan analistas de datos que las ayuden a mejorar sus procesos, identificar oportunidades y tendencias, lanzar nuevos productos y tomar decisiones reflexivas. En este curso, conocerás el mundo…

Discover the power of data visualization and analysis in this beginner-friendly course. Learn how to turn raw data into meaningful insights using R's visualization tools and Microsoft's development environment. Through hands-on practice, you'll learn to create engaging visualizations and understand basic statistical patterns, all while using AI assistance to enhance your learning. Learn to explore datasets, identify…

This course introduces learners to Power BI's architecture, components, and development lifecycle while building foundational skills in data modeling and transformation. Participants will learn to create well-structured data models, establish relationships between tables, and optimize models for performance and scalability. By the end of the course, learners will be able to design effective data models that serve as…

Spreadsheet tools like Excel are an essential tool for working with data - whether for data analytics, business, marketing, or research. This course is designed to give you a basic working knowledge of Excel and how to use it for analyzing data. This course is suitable for those who are interested in pursuing a career in data analysis or data science, as well as anyone looking to use Excel for data analysis in their…

Este es el segundo curso del Certificado de análisis de datos de Google. En estos cursos obtendrás las habilidades necesarias para solicitar empleos de analista de datos de nivel introductorio. Te basarás en tu comprensión de los temas que se presentaron en el primer curso del Certificado de análisis de datos de Google. El material te ayudará a aprender cómo hacer preguntas efectivas para tomar decisiones basadas en…

En esta segunda parte de la serie de cursos sobre Dataflow, analizaremos en profundidad el desarrollo de canalizaciones con el SDK de Beam. Comenzaremos con un repaso de los conceptos de Apache Beam. A continuación, analizaremos el procesamiento de datos de transmisión con ventanas, marcas de agua y activadores. Luego, revisaremos las opciones de fuentes y receptores en sus canalizaciones, los esquemas para expresar…

Deliver live, responsive analytics by combining real-time intelligence with advanced semantic modeling in Microsoft Fabric. This hands-on course guides you through streaming architecture and BI optimization so you can build scalable dashboards that support high-performance decision-making. You’ll write KQL queries with time-series windowing to power real-time dashboards and configure Eventstream to capture and route…

Este é o segundo curso do Certificado de Análise de Dados do Google. Estes cursos darão a você as habilidades necessárias para se candidatar a cargos empregos de analista de dados de nível introdutório. Você aprenderá sobre os tópicos que foram introduzidos no primeiro curso de Certificado de Análise de Dados do Google. O material ajudará você a aprender como fazer perguntas eficazes para tomar decisões baseadas nos…

Data Visualization Fundamentals is designed to introduce you to the powerful world of data visualization using Power BI. This course will guide you through the basics of creating visually appealing and meaningful reports, charts and graphs. You'll learn how to identify the right visualization for different types of data, and how to use Power BI's tools to build reports that tell compelling stories with data. Whether…

Microsoft Advanced Analytics Techniques with Generative AI helps you build modern analytics skills by combining proven data methods with emerging AI tools. You’ll strengthen your ability to analyze structured and unstructured data, automate workflows, create forecasts, and support strategic decisions using practical techniques employers value. Across five courses, you’ll work with R, GitHub Copilot, Power BI, Excel,…

Deriving insights from data and communicating findings has become an increasingly important part of virtually every profession. This Specialization prepares you for this data-driven transformation by teaching you the core principles of data analysis and visualization and by giving you the tools and hands-on practice to communicate the results of your data discoveries effectively. You will be introduced to the modern…

Discover how to transform scattered customer data into actionable intelligence using Customer Insights - Data and Customer Insights - Journeys. You'll learn to ingest data from CRM systems, web analytics platforms, marketing tools, and point-of-sale sources, then unify it into comprehensive customer profiles that provide a complete view of customer behavior and engagement. Build high-value audience segments, design…

Learn the fundamentals of SQL with Microsoft SQL Server in this introductory course. You'll learn to write basic and intermediate queries to extract and analyze data while understanding relational database concepts. Through hands-on exercises with SQL Server Management Studio, you'll practice filtering data with WHERE clauses, sorting results with ORDER BY, and transforming data with built-in functions. This course…

This is a self-paced lab that takes place in the Google Cloud console. Looker provides the ability for LookML developers to build modeled queries that help all Looker business users quickly get started and easily explore data in the platform. This three-task lab will provide you with practical, hands-on experience using the query parameter to create a modeled query for an Explore. The modeled query is listed in the…

This is the fifth course in the Google Data Analytics Certificate. In this course, you’ll explore what it means to actually analyze your data. You’ll take what you’ve learned up to this point and apply it to make sense of the data you’ve collected. You’ll learn how to organize and format your data using spreadsheets and SQL to help you look at and think about your data in different ways. You’ll also find out how to…

Este es el octavo curso del Certificado de análisis computacional de datos de Google. Tendrás la oportunidad de realizar un caso práctico opcional que te ayudará a prepararte para la búsqueda de empleos de análisis computacional de datos. Los empleadores suelen usar casos prácticos para evaluar las destrezas analíticas. En tu caso práctico, elegirás un escenario creado en función del análisis de datos. Luego, harás…

This comprehensive course unravels the potential of generative AI in data analytics. The course will provide an in-depth knowledge of the fundamental concepts, models, tools, and generative AI applications regarding the data analytics landscape. In this course, you will examine real-world applications and use generative AI to gain data insights using techniques such as prompts, visualization, storytelling, querying…

Ready to start a career in Data Analysis but don’t know where to begin? This course presents you with a gentle introduction to Data Analysis, the role of a Data Analyst, and the tools used in this job. You will learn about the skills and responsibilities of a data analyst and hear from several data experts sharing their tips & advice to start a career. This course will help you to differentiate between the roles of…

In this course, you’ll explore data structures in Python, which are methods of storing and organizing data in a computer. You’ll focus on data structures that are among the most useful for data professionals: lists, tuples, dictionaries, sets, and arrays. You’ll also discover how to categorize data using data loading, cleaning, and binning. Lastly, you’ll learn about two of the most widely used and important Python…

This course introduces the core concepts, architecture, and workflows that define modern data engineering using Microsoft Fabric. Learners develop a working understanding of how data engineers ingest, organize, transform, and prepare data so it can support analytics, reporting, and AI workloads. The course focuses on the early stages of the data engineering lifecycle: understanding Fabric architecture, working with…

The R programming language is purpose-built for data analysis. R is the key that opens the door between the problems that you want to solve with data and the answers you need to meet your objectives. This course starts with a question and then walks you through the process of answering it through data. You will first learn important techniques for preparing (or wrangling) your data for analysis. You will then learn…

This is a self-paced lab that takes place in the Google Cloud console. Learn the fundamentals of writing and executing queries to query soccer data stored in BigQuery tables. In this lab you will learn more fundamentals of sports data science by writing and executing queries to query data stored in BigQuery tables. The emphasis of the lab is to illustrate how the database works and answer some interesting questions…

This is the first course in the Google Data Analytics Certificate. Organizations of all kinds need data analysts to help them improve their processes, identify opportunities and trends, launch new products, and make thoughtful decisions. In this course, you’ll be introduced to the world of data analytics through hands-on curriculum developed by Google. The material shared covers plenty of key data analytics topics,…

The demand for professionals with a knowledge of artificial intelligence (AI) is on the rise. There is a revolution in the way organizations make decisions on the basis of generative AI data analysis. This specialization brings forth real-world generative AI use cases and popular generative AI models and tools for text, code, image, audio, and video generation. In this specialization, you will delve into generative…

Data Science is one of the hottest professions of the decade, and the demand for data scientists who can analyze data and communicate results to inform data driven decisions has never been greater. This Specialization from IBM will help anyone interested in pursuing a career in data science by teaching them fundamental skills to get started in this in-demand field. The specialization consists of 5 self-paced online…

This course focuses on preparing integrated datasets for analytics, reporting, and business intelligence workloads within Microsoft Fabric. Learners explore how data engineers structure datasets so they can be efficiently queried, modeled, and used by analytics tools such as Power BI and SQL endpoints. The course introduces key concepts that transform integrated datasets into analytics-ready data assets, including…

This course forms part of the Microsoft Power BI Analyst Professional Certificate. This Professional Certificate consists of a series of courses that offers a good starting point for a career in data analysis using Microsoft Power BI. In this course, you'll learn how to use Power BI to create and maintain relationships in a data model and form a model using multiple Schemas. You'll explore the basics of DAX, Power…

This is the third course in the Google Data Analytics Certificate. As you continue to build on your understanding of the topics from the first two courses, you’ll be introduced to new topics that will help you gain practical data analytics skills. You’ll learn how to use tools like spreadsheets and SQL to extract and make use of the right data for your objectives, and how to organize and protect your data. Current…

If there is a shortcut to becoming a Data Scientist, then learning to think and work like a successful Data Scientist is it. In this course, you will learn and then apply this methodology that you can use to tackle any Data Science scenario. You’ll explore two notable data science methodologies, Foundational Data Science Methodology, and the six-stage CRISP-DM data science methodology, and learn how to apply these…

Dies ist der sechste Kurs im Google Data Analytics Certificate. In diesen Kursen lernen Sie alles, was Sie für eine Einstiegsposition in der Datenanalyse benötigen. Sie lernen, wie Sie Ihre Datenergebnisse visualisieren und präsentieren, während Sie den Datenanalyseprozess abschließen. In diesem Kurs erfahren Sie, wie Datenvisualisierungen, wie z. B. visuelle Dashboards, dazu beitragen können, Ihre Daten zum Leben…